Pay per Click - How Do We Do It?

Phase 1 - Website and Market Sector Keyword Analysis

We visit your website and analyse the sector of the Market that you work in and using our sophisticated keyword generators, we compile a comprehensive list of as many relevant, and most importantly, historically used, search terms.

We then match a price for each of the search phrases we have found and create a bidding strategy that will ensure you don't pay over the odds for your traffic.

Phase 2 - Campaign Creation and Ad Writing

We create highly tuned adverts based on relevant search phrases with clear, concise titles and descriptions. This keeps wasted clicks to an absolute minimum and genuinely interested viewers can see exactly what you have to offer.

Phase 3 - Bid Management

We use sophisticated monitoring tools to ensure that you never pay more than is absolutely necessary for a bid position. If you wish to maintain position 3 at a cost of no more than 30 pence/click, our system will ensure that you never pay above this figure and that you will only pay 1p more than the competitor below you.

Using this system can reduce your monthly expenditure by over 50% whilst optimising your ranking.

Phase 4 - Reviewing Results

We constantly review your click results to ensure that your chosen ranking, bid price, search phrases and budget are working. If the chosen strategy is not working, we will analyse the results and either change the bid price, bid position or search phrases in order to work out a successful campaign.

Phase 5 - Optimisation

Having studied your stats, we then optimise your account to remove unprofitable keywords and improve profitable keywords. We frequently split-test your ads to see which variations work best and then try and improve on our success.

Phase 6 - Reporting

Each month we send you a comprehensive report with statistics on your 'Pay-per-Click Advertising' campaigns so you can see exactly where your money is going.

Pay per Click - What Does It Cost? Read On....